In previous years, individuals watch media for more entertainment rather than for the actual message being presented. We simply observe or recite whether the media is scandalous or affecting the lives of the currently interested icons. Currently, the image of privacy linked to individuals broadcasting television news has completely disappeared. In news media, images have become more important than the message itself thanks to mass media. Audiences and visual images have become more common because the brain reads images rather than words. We pay attention to what we see; then what is basically shown in the media. Today's newscast has more of an entertainment purpose than the actual message being broadcast. These days, what we see on screen changes everything we recognize. If we can convey to whoever we see, we are also expected to heed what they say. This is complemented by television positions to generate a connection with the audience. In previous years, the effect of mass media has occurred exponentially with technological innovation. Initially there were books, tabloids, magazines, photography, films, broadcasting, television, new Internet media and now mass media. Nowadays, every individual mainly depends on media and gossip to keep their life moving in daily achievements. We trust the media for existing information and evidence regarding anything that is significant and what we need to be aware of. We rely on the media as consultants for gossip, information and entertainment. The degree of authority varies depending on the availability of media. All traditional media have an excessive impact throughout our existence. For example the 20th century port......middle of paper......d? - ielts." Is the image more powerful than the written word? - ielts. Np, nd Web. Nov. 19, 2013. .• "The importance of the image." Media Editing. Np, nd Web. Nov. 20, 2013. • L, Sonia. “The challenge of changing audiences.” Np, nd Web Nov. 20, 2013. • “The medium has become 'more important' than the message, says Sir Martin Sorrell . "The Drum, nd Web. November 20, 2013. • “Smashing Magazine”. The Medium Is The Message, nd Web.. 2013. .