Technological trends and advancements over the years have impacted the way people perceive, access and consume what is made available to them. While the glory days of the film industry are over, there appears to be a resurgence in film consumption, driven by technologies that have allowed people to “bring the cinema home”. Today, the home entertainment industry remains a hallmark in the United States where it has generated "$18.3 billion in consumer spending on Blue-Ray, DVD and electronic copies of movies and shows television” in 2013, making it the number one country in entertainment. the world in terms of media and entertainment consumption (Lang, 2014). Redbox Automated Retail, LLC has built its success by combining entertainment and convenience. The Oakbrook Terrace, Illinois-based company has successfully penetrated major retail channels and connected the rental industry to high-traffic stores such as McDonald's, Wal-Mart and 7-Eleven. Since 2004, Redbox has established itself as a major player in the entertainment industry.Micro EnvironmentCompeting for market share in entertainment media...