According to Browne & Browne, popular culture is “the system of attitudes, behavior patterns, beliefs, customs and tastes that define the people of any society” (2005, p.3). The JanSport bag is a popular culture artifact of my daily life. This essay will describe the JanSport bag and explain why it is part of my experience with popular culture using the ideas of mass culture, world culture, and hegemony to support it. An artifact of popular culture in my everyday life is the JanSport bag. The JanSport bag was created in 1967 as a completely new and alternative line of outdoor gear to anything on the existing market, primarily because its design went against the traditional top-loading hiking bag. top and opted for a front panel design. be described as a form of hybridization in that different societies adopt the ideals of others, making what is global more local (Storey, 2005). What is global is reflected in our fashion sense, our cuisine and what we watch on television (Storey, 2005). For many countries, this is a form of Americanization, the imposition of Western ideals on native or indigenous cultures, making Western ideals the new local. Storey says that “what is exported is always found in the context of what already exists” (2003, p. 112). This is a good description of the external ideals adopted in society; Nothing belongs to just one continent anymore, especially with the exposure on television, radio and social media. In an article on Postcolonial Studies, comments were made about Ecuadorian children carrying JanSport bags which seemed out of place from their obligatory traditional cultural attire, everything they wore and the way they spoke was indigenous to Ecuador, with the exception of the JanSport bag. What was originally an American-made product has become a functional and fashionable international accessory, and is adopted by indigenous cultures in their daily lives (Desai, 2011). This could be because of where they are made or because they are considered popular in the Western world. In my experience, global culture has made the JanSport bag popular culture. Hegemony is “a powerful section of society that is ‘universalized’ as the interests of society as a whole” (Storey, 2005, p. 48), meaning that a dominant section of society decides which is popular for the majority. It is often described as an arena in which dominant and non-dominant groups in a society come to an agreement, a mixture of what each wants, much like the idea of ​​mass, you can agree that something is popular but it's up to you to decide whether to buy or not. in or not. Hegemony impacted my experience with JanSport bags, because I wanted to fit in with the popular kids, and what was popular was the JanSport bag. I still see them everywhere, the majority of the designs are the same with variations in colors and patterns. Hegemony can be driven by celebrities and athletes who endorse the product when they attend public events or know they are going to be televised, making the consumer want what they have, and fortunately, like JanSport is so cheap, we can afford it, "the making and packaging of most urban popular culture…results from sophisticated celebrity and product marketing" (Storey, 2005, p. 54) . In some cases, hegemony “reduces culture to material goods” (Storey, 2005, p. 111) as the product becomes a symbol that represents the