The advertisement aims to attract a specific audience and encourage them to purchase the product presented and marketed. Makeup advertisements attract women who want to accentuate or beautify their features. An advertisement in Cosmopolitan magazine, for example, attracts the same audience that the magazine is aimed at. The particular advertisement found was for Covergirl lipstick. This advertisement attracts women between the ages of sixteen and forty-five. The advertisement states that the product will give beautiful lips now and in seven days, meaning that the brand and product will improve a woman's lips overall. Say no to plagiarism. Get a Tailored Essay on “Why Violent Video Games Should Not Be Banned”?Get an Original EssayThe goals of the Covergirl brand and Covergirl Lip Perfect lip color are to attract and incentivize their target audience. to try the product and continue to buy it. Covergirl makeup products work overtime, building loyalty among the target audience. Additionally, if consumers are attracted to this product, they might be more inclined to purchase other Covergirl products as well. The product's advertising also states that there are forty-four shades to choose from, so women will purchase more than one shade to match whatever they are wearing or whatever occasion they may be attending. The advertiser used print advertising to attract a specific audience. By selecting their chosen magazine, they are targeting customers who enjoy flipping through a magazine and finding beauty products they might want to try. These women are usually on the lookout for the latest products and hottest trends. Additionally, the target audience is already browsing the magazine, which attracts more attention than television or internet marketing. The visual appeal and credibility of the magazine also increases the sales potential of that brand and product. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a Custom Essay The placement of the ad made sense in that it was among the columns on how to become more beautiful as well as tips on becoming healthier. The advertisement was large and very colorful. It also featured a very well-known celebrity, which is an attention-getter in its own right. The only recommendation for advertising would be to list other products that might be a good match for that particular product. The ad is large enough to possibly include another smaller image depicting the latest eye shadow or lip liner that might go well with this product. The advertisement was very well placed and the target audience could easily be attracted to this product as it has an overall incentive to help individuals achieve more beautiful lips..