The history of Coca Cola began in 1886 and was founded by Atlanta pharmacist Dr. John S. Pemberton. Curiosity led him to create a soft drink with a distinctive taste that could be sold at soda fountains. The first portions of Coca – Cola were sold for 5 cents a glass. In the first year, sales were nine servings per day in Atlanta. Today, daily servings of Coca Cola drinks are estimated at 1.9 billion worldwide. In 1886, he sold the company to Atlanta businessman Asa G. Candler. Under Mr. Candler's leadership, Coca-Cola distribution expanded to soda fountains. In 1894, overwhelmed by the growing demand for Coca Cola and the desire to make the beverage mobile, Joseph Biedenharn installed bottling machines on the back of his Mississippi fountain drink, becoming the first to put Coca Cola in bottle. Considered an innovative tactic in 1887, it was followed by newspaper advertising and the distribution of Coca Cola-branded promotional items to participating pharmacies. One of the most famous advertising slogans in Coca Cola history, "The Break That Refreshes", first appeared in the Saturday Evening Post in 1929. In 2009, the "Open Happiness" campaign was unveiled on a global scale. The central message of “Open Happiness” is an invitation to billions of people around the world to take a break, recharge with a Coca Cola and continue to enjoy one of life's simple pleasures. The company has a long history of purchasing. Coca-Cola purchased Minute Maid in 1960, Indian cola product Thums Up and Barq's. In 2001, it acquired the Odwalla product of juices, smoothies and bars for $181 million. In 2007, he hit Fuze Drink for an estimated $250 million. In 2009, the company attempted to buy a Chinese juice maker which ended in middle of paper......g changes between October 18 and November 22, with $39.24 and $39.87 $ respectively. The Coca-Cola Company's performance compared to the industry and its main opponent PepsiCo has been weak and it appears that the trends will remain the same in the future. After diminished hopes for the future and a reduction in income due to procedural costs and low sales, the company increases its investments in invention research and advertising. The Wall Street Journal reported that the average response from investment experts is that "holding" stocks is an investor's best choice. At this point, as traditional shareholders, due to the price increase from $39.24 to $40.39, you would have earned 2.47% on your speculation. Ultimately, Coca-Cola Co. is a profitable investment. Depending on the type of depositor, the decisions made will control your performance with Coca-Cola Co..