Ethical leaders set the tone for the type of organizational culture they want in their company. Leaders must have strong values, including reliability and loyalty. Ethical leaders gain credibility through their actions and by holding everyone equally and fairly accountable for their actions. Ethical leaders are sincere and honest in their daily dealings (Yuki, Mahsud, Hassan & Prussia, 2013). The two common traits among ethical leaders are ethics and integrity. Individuals who demonstrate ethics and integrity will succeed in the business environment (Smith, 1994). Ethical leaders make ethical decisions. Ethical decision-making is an essential factor for a business whose goals include sustainability, longevity and the ability to generate revenue.