Table of ContentsIntroductionSWOT Analysis of McDonald'sStrengthsWeaknessesOpportunitiesThreatsConclusionReferencesIntroductionIntroduction: SWOT analysis is defined as a special and beneficial technique (tool) which is used by individuals as well as organizations in order to analyze the strengths, weaknesses and opportunities. and threats. It is also known as the SWOT matrix (Team, nd). The elements (strength, weakness, opportunity, threat) are generally the same for all SWOT analyses. However, organizations again classify these elements into two categories, internal and external (Shewan, 2020). The internal specifies the strengths and weaknesses, while the external determines the opportunities and threats of a company. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essayBackground: There are different objectives for performing a SWOT analysis. It is mainly used as an easy-to-plan and easy-to-use train creation tool (Bertelsen, 2012). Teams can provide valuable ideas for organizational development and work together to initiate changes within the organization. Additionally, another purpose of a SWOT analysis is considered for a company's major strategic planning process (Bertelsen, 2012). Many companies use this system to understand their current business situation and predict future environmental and industrial conditions (Bertelsen, 2012). McDonald's SWOT AnalysisMcDonalds is considered the largest fast food chain in the world. Richard and Maurice, two brothers, founded McDonalds 75 years ago in California (Gupta, 2019). Its SWOT analysis is highlighted below. Strengths: One of the 10 largest international brands. Food quality and taste. Brand value. Advanced technology. Weaknesses: Limited employee satisfaction. Poor management of franchises. Low product diversification. Opportunities: Reasonably priced meals. products.Delivery and online ordering.Threats:High competition.Covid-19Health-conscious customers.StrengthsMcDonalds is among the 10 largest fast food companies in the world by revenue of $24.1 billion (TTM) and operates more than 39,000 locations in approximately nearly 100 countries (REIFF, 2020). McDonalds offers safe and quality products to its customers to satisfy them. They offer a wide variety of choices to customers and use real, original ingredients in their products. For example, use 100% pure beef from farmers in your burgers (McDonald's corporation, 2017-2019). In 2020, it ranked 9th in the ranking of brands by value with 129 billion US dollars (Guttmann, 2020). the last few years. McDonald's is a company that operates as a franchise model, the success and development of the company depends on the daily actions carried out in the franchise and it is not possible to control each of the actions of the franchise, therefore it directly affects the franchise performance. business (Gupta, 2019). McDonald's mainly focuses on food and beverages which is a weakness and reduces the growth rate and slowdown of the food and beverage industry as there is no product diversification. OpportunitiesEvidence and Quotes: While discussing the opportunities, the reasonably priced meals offered by McDonald's came in the first place. McDonald's introduced several inexpensive items to its menu, including $1, $2, and $3 menus in 2018 (Elliott, 2018). Comparing other competitors,McDonald's offers relatively reasonable prices for their meals. McDonald's uses product innovation strategies to maintain its lead in the fast food market. The example of product innovation by McDonald's includes order-taking kiosks and drive-thru orders to call centers. McDonald's has introduced a special feature called McDelivery, a service that allows customers to get food at their doorstep. Using the Doorstep or UberEATS app, anyone can order online from McDonald's (McDonald's corporation, 2017-2020).ThreatsEvidence and Citations: McDonald's competition is unlimited. The company faces competition from different international companies and local outlets carrying out the same type of activity. For example, Domino's Pizza, Burger King, Starbucks (Khandelwal, 2019). The Corona virus is shutting down restaurants around the world, causing McDonald's profits to fall more than expected. To operate, McDonald's must spend millions of dollars (Haddon, 2020). Customers are becoming health conscious day by day. Due to this, the world's largest fast food company is experiencing losses and low market share value and failing to retain customers. Evidently, their global sales fell by 1% (Kazan, 2015). Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a Custom Essay Conclusion Conclusion Paragraph: McDonald's is one of the largest fast food restaurants in the world. chain which has strong market growth, high profit margin and strong brand value. However, they face different types of threats and problems. Therefore, it is important to check and identify the factors that can pose a threat to the business. In this SWOT analysis, it clearly mentions the strengths, weaknesses, opportunities and threats of McDonald's. ReferencesBertelsen, B. (2012). Everything you need to know about SWOT analysis. In B. Bertelsen, Everything You Need to Know About SWOT Analysis (p. 10). Newmarket: [Newmarket, ON]: BrainMass Inc. 2012. Elliott, M. (August 6, 2018). These are the cheapest meals you can order at McDonald's. Retrieved from https://www.cheatsheet.com/: https://www.cheatsheet.com/money-career/these-are-the-cheapest-meals-you-can-order-at-mcdonalds.html/FONTINELLE , E. (03 June 2020). McDonald's: a story of innovation. Retrieved from https://www.investopedia.com/: https://www.investopedia.com/financial-edge/0410/mcdonalds-a-look-back.aspxFood safety and quality. (2017-2019). Retrieved from https://corporate.mcdonalds.com/: https://corporate.mcdonalds.com/corpmcd/scale-for-good/our-food/foodsafety.htmlGREENSPAN, R. (February 5, 2017). McDonald's SWOT analysis and recommendations. Retrieved from http://panmore.com/: http://panmore.com/mcdonalds-swot-analysis-recommendations#:~:text=Low%20product%20diversification%20corresponds%20to,US%20and%20other%20Western% 20 savings. Gupta, S. (2019). SWOT Analysis of McDonald’s (2019). Retrieved from https://bstrategyhub.com: https://bstrategyhub.com/mcdonalds-swot-analysis/ Guttmann, A. (August 14, 2020). McDonald's: brand value 2006-2020. Retrieved from https://www.statista.com/: https://www.statista.com/statistics/326059/mcdonalds-brand-value/Haddon, H. (July 28, 2020). Coronavirus pandemic cuts into McDonald's profits. Retrieved from https://www.wsj.com/: https://www.wsj.com/articles/coronavirus-pandemic-squeezes-mcdonalds-profit-11595934000 Kazan, R. (2015, January 29). McDonald's is losing the battle to attract more health-conscious consumers. Retrieved from https://america.cgtn.com/:.