Today, technical titans or corporate connectors such as Apple, Amazon, Google, etc. develop their trajectory in such a way that within a decade they have a perfect chance of becoming a dominant leader. force in the development of our society. Any hope that they would not be able to expand their reach and gain a greater share of consumers' wallets would be a mistake.Say No to Plagiarism Get a tailor-made essay on “Why Violent Video Games”. Shouldn't it be banned?Get the original essayBut what can happen if, in the context of digital globalization, the scenario of "enterprise connectors" begins to work?I always keep up to date with all Apple news and updates. Therefore, in this essay, Apple will be the focus of our research. We will consider what the Apple company is giving today, what might be the moods of Apple users in case the scenario of "enterprise connectors" works, and what this company can gradually implement right now to avoid . these potential negative feelings. Potential development and threats are always based on the past and present. Therefore, to begin with, we draw up a complete picture of what Apple does today for its users in a competitive environment and how they earn their trust. In today's society, with ever-increasing hopes, people are faced with companies that understand them virtually. limits and can provide their most personalized services. The more the company interacts with its users, the better it can create individual profiles and offer better, cheaper and more efficient services. To successfully kidnap customers in a mature and successful business, the new business must provide the same service with cheaper or better quality service. at the same price. For this to be successful, the difference between the new offering and the current offering must be greater than the switching cost in order to overcome inherent customer stickiness. What has become one of the key drivers of Apple's success? Its main strength lies in its ability to monopolize the consumer electronics market. By purchasing a MacBook or an iPhone, Apple customers are anchored in the iOS ecosystem. To avoid many inconveniences, most customers prefer to stay in this ecosystem and not turn to competing products, even at a much lower price. The high value of switching benefits allows Apple to maintain a high competitive level and the ability to create high margins on its products. Thus, customer loyalty has become Apple's greatest asset. How can the “Corporate Connectors” scenario influence Apple’s business? Will Apple really need to maintain its competitiveness in society after the next ten years? As the Corporate Connectors scenario goes, most private sector online platforms will gain more trust from people than most governments in different countries. But such confidence will imply the need to increase the number of actions to continue to justify it. Apple, as an enterprise connector, will have to take on one of the enormous responsibilities regarding its customers' data, which means devoting most of its forces to the digital security of its customers within the iOS ecosystem . Why will the topic of digital security be one of the most popular topics in society in ten years? Today's politicians are concerned about companies' questionable content management policies..