Defining MarketingMarketing is more than TV commercials or billboards dotting the highways, they are more than newspaper ads or salespeople trying to sell you their products. Many think of it as marketing, but marketing is much more complex than advertising and selling goods and services. Marketing is the process of getting potential customers interested in your products and/or services. (Ward) Another definition is "Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, services, organizations and events to create and maintain relationships that will satisfy individual and organizational goals. » (Boone & Kurtz, 1998) Marketing evolves from the birth of an idea that a customer may want or need and the satisfaction of that customer. In order to satisfy individual customers, a company must implement controlled variables or Marketing Mix. The product, promotions, and price make up the marketing mix and are known as the four Ps. Marketing involves analyzing the consumer's needs, predicting the consumer's wants, and estimating the number of consumers who want the product. Marketing must determine where goods and services are needed and how the product will get there, decide what types of promotion are needed to inform potential consumers about the product, estimate how many competing companies produce the same type of product, and determine how some type of warranty service may be required. These few elements are necessary to market a product. (Perreault & McCarthy, Jr., 2004, 2/1)Marketing is important to the success of the organization. If the organization does not prepare the ground properly, it may not be able to sell the product adequately. There must be a market for the product that the organization wishes to sell and the distribution network must be thought out. Colgate is a great example of a well-thought-out toothpaste distribution plan in rural India. Faced with a population where few people own a television, are unable to read, and have no stores to shop in, Colgate developed a plan for how it could distribute and sell toothpaste to this group of people. Colgate sent a van with a generator and video equipment on market day. With music to attract men and an infomercial defining the benefits of using the product, Indians buy over 17,000 tonnes annually..