Values ​​in business are a set of guiding principles that can help employees understand the workspace and have a clear vision of the company's goals . It helps create strong relationships within teams, a global vision of the organization and a mechanism to facilitate employee management. Values ​​should reflect and support the organizational culture and align with the employee's values. Through value alignment, the company as a whole can achieve its core mission. (“Understanding Workplace Values: Finding the Best Cultural Fit,” n.d.) People create good working relationships when people understand each other and everyone is pursuing a common goal. Today's company culture allows some new employees to immediately feel "at home" and join a group of enthusiastic, like-minded people. Conversely, no matter how valuable a specialist manager is, if he is not close to or does not like the current values ​​and principles of the company, he will suffer from internal contradictions and will not be able to achieve talent in this organization. In writing this article, I would like to answer several questions such as: How strong should the organizational culture and employee values ​​be to achieve successful work dynamics? What risks does low fit pose for employee engagement? Should hiring employees with identical values ​​be part of organizational strategy?Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay A set of corporate values ​​defines the culture and character of the organization itself. Additionally, because the company's vision and mission are unique, the corporate values ​​of different companies may not be the same. However, there are many core values ​​that can be adopted in most organizations, such as integrity, responsibility, diligence, perseverance and discipline. (Dilenschneider, 2013) All characteristics strengthen organizational culture if all workers are satisfied and follow in the workplace. There are certainly many other values ​​that create a specific culture for specific goals, such as "being funny" or "fewer words, more actions." Additionally, companies are looking for new employees with special values, for example Twitter, a microblogging service, where everyone can write a short message in your news feed. Their official website's mission is to "empower everyone to create and share ideas and information instantly, without barriers." ("Company | About", nd) This sentence quickly creates a small vision of the company and its goals. I sympathized with their hiring framework, because we are creative and curious people, who feel comfortable being ourselves, creating an atmosphere to express their thoughts and improve our service. It means comparing yourself to others; we are looking for the same people as us. Twitter is not just a blog for communicating and getting new information, it is a powerful tool for talking about yourself, your hobbies and your opinion about the world to millions and millions of users in the world. However, not only tell, but also make these people partners, associates and friends. Compare social networks and the people who work in the company, and it is difficult to see a difference because the organizational values ​​fully reflect the destinationprincipal of the company. Based on Twitter, I consider that the fit between organizational culture and employees should be strong because it creates a successful workforce dynamic. If employees align their values, they ultimately become part of the company and can understand the mission and vision. The close relationship between employee values ​​and organizational culture forms the foundation of successful business performance. There is no need to write values ​​on paper or on the walls because it is something intangible in the organization. This is the invisible side of the iceberg. The company creates a specific set of behaviors based in particular on management and its vision. I believe that similar values ​​and a well-organized culture can help those at the top succeed. Additionally, based on the herd mentality effect, in other words groupthink, people feel more satisfied and secure within teams and become more manageable. The facts show that 5 percent can influence the crowd and that "the other 95 percent follow without realizing it." (Nauert, 2016) Through these examples, I demonstrate that it is necessary to develop culture because it makes it possible to coordinate, motivate and manage people in a company. In my opinion, establishing organizational values ​​creates a specific space or atmosphere in which workers can feel essential to the company. Where they can operate and achieve common goals and fulfill company missions. The strong alignment between the values ​​of the organization and the values ​​of employees creates strong engagement in what people do every day. (Conference: Introduction to Organizational Culture and Values, 2010) On the other hand, the poor fit between culture and values ​​leads to an increase in the number of individuals in the company. It is difficult to group employees into strong teams because the majority of people have their own values, principles and ideas. It is possible that, in some way, individual interests do not align with the company's vision. I would like to make an analogy with football or hockey teams. For example, there is a team that has several leaders, instead of one coach, and other players who are very similar in terms of skills and abilities. They all pursue the same goal: to prove to everyone that they can succeed, like the national team of Wales or Iceland. Another example is a team where the majority of players are leaders, and everyone has their own vision of the game. I'm not saying that such a team can't be successful, but they are not fully committed to the process. The minority, the newcomers are people who want to prove something, but also follow their own interests - to be noticed. From my point of view, a close relationship of values ​​and work team, it doesn't matter if it's just an IT department or an entire company; this leads to a “well-oiled mechanism”. Everyone in the organization knows what to do and how, and gradually achieves the goals. Owning such a business is definitely a perfect dream for any manager or businessman. However, today's world is faced with new technologies being implemented every day and a huge growth in competitiveness. The organization may lose talented and distinguished individuals because they sometimes do not align with the company's values. However, if the person joins the company, I think he will voluntarily leave his job in the near future because he cannot fully open up and show his talent one hundred percent. Diversity is another example.