Public sentiment is everything. With public opinion, nothing can fail; without this, nothing can succeed. - Abraham Lincoln - “Fundamentally, public relations is relations with publics.” (Public Relations Writing, 2000, p.10) Publics can be any group of people who share a common interest. Through communicating in different ways, organizations want to establish, develop and maintain a positive relationship with different groups. definition of public relations, but in fact it is much more difficult to actually define and practice public relations. Due to the world changing rapidly with advanced technologies, public relations has increasingly become a global activity. Today, it is one of the fastest growing professional employment fields in the world. The public relations profession must be constantly adapted to the needs of society through which different people and different organizations from different countries form a variety of definitions. Public relations is no longer considered a one-way but two-way conversation. One-way communication such as war propaganda aims to gain unified public opinion by influencing and persuading public opinion to increase the organization's activities, with two-way communication creating mutual understanding with the idea that an organization is also constantly changing its attitude and behavior and not just the target audience. Although marketing and public relations have different results in reaching the public through communication, still there is confusion between marketing and public relations. Before defining public relations with all their wants and needs, it is important to understand the difference between these two. Public relations is about construction...... middle of paper ...... more information regarding the different publics that the organizations deal with. The public interest remains of the utmost importance to a public relations practitioner. References Baskin, Otis W. (1997). Public Relations: The Profession and Practice (4th ed.).Boston: McGraw-Hill.Center, Allen H. (2003). Public Relations Practices: Case Studies and Management Issues (6th ed.). Upper Saddle River, NJ Prentice Hall International. Cutlip, Scott M. (2005). Effective Public Relations (9th ed.). Upper Saddle River, NJ Prentice Hall International. Newsom, Doug (2004). This is PR: The Realities of Public Realities (8th ed.). Belmont, CA: Wadsworth/Thomson Learning. Treadwell, Donald (2000). Public Relations Writing: Principles in Practice. Boston: Allyn and Bacon. Wilcox, D. (2005). Public Relations: Strategies and Tactics (7th ed.). Boston: Allyn and Bacon.