Synopsis of Current Business Research Project PaperSummaryThis assignment has been designed to address several topics related to an article of the student's choosing. The topics covered in this synopsis address the definition of the business research article reviewed, the research objective of the article, the business problem studied, the data collection methods used in the research, and the conclusions of the researchers. The article selected from the University of Phoenix library is entitled "International Reality of Using the Internet as a Marketing Tool." Business Research Definition The Business Research Definition analyzes how the Internet affects business infrastructures. The article describes how and why the Internet has raised the bar for businesses that want to strategically achieve and exceed competitive advantage. Objective of Business Research The research analyzed the importance of the Internet as a marketing tool in the United States, Europe, and Asia to determine (1) what factors inherent to the Internet lead to marketing success, (2) how the potential of the Internet as a marketing tool affects efficiency and impacts business, (3) the establishment of a “theoretical reference set for accounting for results obtained with the Internet”. presence" (Tiago, Couto, Natario & Braga, 2007, Hypotheses section, para. 2), and (4) improve current knowledge regarding the "types of business activities that use the Internet as a fundamental element of the business " (Tiago, Couto, Natario & Braga, 2007, brief section, paragraph 1). The business problem studied. Business problems include (1) "understanding...the changes" occurring "in management and marketing practices... under organizational leadership ...... middle of paper ...... Couto, J., Natario, M., Braga, A. (2007). Using the Internet as a Marketing Tool. Journal of the American Academy of Business, Cambridge, 11(1), 138-144. Retrieved April 11, 2008 from ABI/INFORM Global Database. : 1186428261) at: http://www.apollolibrary.com/Library/library.aspx?bc=1.Villeneuve, P. (2002). New York: Macmillan Reference USA, 1, 58-59. Retrieved April 14, 2008 from the University of Phoenix Library at: http://www.apollolibrary.com/Library/library.aspx?bc=1.Wishart, D. (2005). K-means analysis, Encyclopedia of Statistics in the Behavioral Sciences (Brian, E., Everitt, S., Howell, D.). West Sussex, England: Wiley, 2, 1017-1022. Retrieved April 14, 2008, from the University of Phoenix Library at: http://www.apollolibrary.com/Library/library.aspx?bc=1.