Starting a Web Development CompanyPeter graduated in computer science three years ago and has since worked as a web developer for a leading software provider. During his employment, Peter gained considerable experience in designing web and e-commerce solutions. Léon, a business student, met Peter in collage. As an account manager in an advertising and marketing company, Leon manages an extensive business database and has cultivated good relationships with most clients. Peter had successfully designed solutions for a few clients passed on by Léon. After their initial success and considering the number of potential clients, Peter and Leon decided to venture into the lucrative web development market and start their own web development company. Company Vision Company Name The company will be called “Web Solutions Plus”. This name clearly reflects the type of business activity and the nature of the products and services. It also conveys richness and variety, making it possible to expand operations and provide additional services in the future. Mission Statement Using the slogan “Quality for the Financially Distressed”, Web Solutions Plus will provide products and services adhering to the latest technological standards of the web development industry at very competitive prices.Products and ServicesWeb Solutions Plus will provide business solutions cutting-edge web-based and consulting services in web application design and management. The scope of operations will include website design and security, design and management of e-commerce solutions, intranets and database-driven client/server applications (accounting and inventory systems, billing and point of sale, payroll systems, customer lead generation systems) built on a multitude of systems. of the latest web and database technologies. Market Niche The company will target small and medium-sized businesses operating in any industry and provide cost-effective solutions at competitive prices. This will be particularly attractive to businesses with limited budgets who struggle to afford the solutions offered by major software vendors. A market study remains pending to have a detailed assessment of this segment. Competitors An initial assessment of the market shows an abundance of web designers and e-commerce solution providers. However, there appear to be a limited number of web application providers targeting business operations such as point-of-sale and accounting systems. Again, this area requires in-depth market research for accurate assessment. Future Plans After achieving significant growth in the web development industry, Web Solutions Plus will consider expanding its business operations to include domain registration and internet hosting services..