In today's world, the Internet and multimedia technology have become extremely important. Internet is one such source from which people can get information. People use the Internet for multiple purposes, from texting social media and sending official emails to watching movies and TV series. Media streaming has taken advantage of this Internet boom and has penetrated every field. This has led people to use media streaming for educational and entertainment purposes. Online streaming is increasingly crucial for the smooth functioning of the Internet, as it allows users to enjoy uninterrupted content without downloading all files or information before using it. Bandwidth has increased over the past decade, leading more and more people to use media streaming for both official and personal purposes. Online media streaming is a compressed form of audio and video content over the Internet. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essaySince the media is sent in a continuous stream of data, it can be played as a content buffer, users can also pause, rewind or fast forward. transfer the content unless it is broadcast live. Online video streaming and high-speed connections help users around the world download and watch large video files from home. The American company Netflix launched a video streaming site in 2009 where users could watch the latest sitcoms and movies. Netflix brought about a big change in the entertainment industry and led to the demise of the big video rental store in North America. Today's audience demands immediacy and mobility, they expect the content they are looking for to be just a click away. This is now very possible thanks to online streaming media because movies are available on online streaming media just a few weeks or months after the movies are released in theaters and the entire season of various TV shows is also available online. With this new service, users have a growing appetite for new types of content. This is why when TV shows launch a new season, it gives rise to binge watching among people aged eighteen to thirty-four. One such online streaming media, Netflix, has members of different age groups setting a new record by watching various TV shows in which they end up watching the entire season in a week. In India, the most popular online streaming platforms include Hotstar, Netflix, Amazon Prime are competing to get a larger market share in a country like India. With better coverage and advanced technologies like 3G/4G, data consumption has increased in India, which has led to an increase in the number of online streaming media users. Keep in mind: this is just a sample. Get a custom paper now from our expert writers.Get a custom essayHotstar, one of the leading online streaming platforms in India, was launched in India very recently. It is a product of Star India that offers videos on demand through its online medium. Like Hotstar, another major competitor in this segment is Amazon Prime Video. It also provides streaming videos on demand online and is developed by Amazon. Streaming..