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  • Essay / Disney at Kava - 1158

    Disney at KavaIn partnership with Buena Vista Pictures, Walt Disney Pictures has become one of the world's largest providers of family entertainment. With the merger of the two companies over twenty years ago, Walt Disney Pictures grew through the development of new films and opening its horizons to new marketing age groups (Corporate Disney 2008). Walt Disney Pictures focuses all of its energy and resources on providing excellent products, services and technology in a way that builds customer loyalty. The mission of Walt Disney's films in Kava would be to create a viable economic environment for the population. This can be done by providing them with the resources that would bring prosperity to the people of Kava. Walt Disney films would encourage responsible growth in the economic environment while strengthening social services in the community. The specific plan of Walt Disney's films would be to attract foreign investment that would help improve the organizational processes of government and communities. The reason this is important is because Kava needs to develop a successful company culture that will help it overcome the difficult times it has faced and allow it to thrive in the future. Kava can achieve this by boosting the economy through tourism in a way that attracts more foreign investors. By doing so, Walt Disney Pictures will be able to encourage the ethical decision-making community. The island of Kava is located in the South Pacific and the majority of inhabitants are under the age of 15. It is a country that desperately needs many things as it has become an ethnic melting pot of indigenous South Pacific, Eastern, African, French, Spanish and American tribes. Approximately 50% of Kava residents belong to indigenous religions, with the remaining half divided between Christian, Buddhist, and Islamic (University of Phoenix, 2008). Kava's economy is a broad mix of products and services, with the main export products being oil, natural gas, cocoa, coffee, spices, sugar, bananas and fisheries. The main source of income besides their products is tourism. As this is their main source of income, many potential natural disasters can affect this income. Some of these potential threats are typhoons, floods, tidal waves, tornadoes, earthquakes, fires and volcanic eruptions. There are also potential health threats, such as HIV, oil spills, terrorism and bird flu, which could also harm these revenues...