1) Choose a technology and evaluate the process of domination that led to a cutting-edge technological standard using the factors, stages of the battle and key phases of domination of the article Suarez. , F. 2004. “Battles for technological dominance: an integrative framework”, Research Policy. Volume 33, number 2, pp. 271-286. Apple's Macintosh computers are a technology that has achieved dominance. According to Suarez's article (1) "A technology – defined broadly as a body of knowledge, some of which is embodied in physical devices and equipment – ​​becomes dominant as a result of a complex process by which several alternatives and Competing versions are developed. -selected until a preferred technological “hierarchy” becomes evident.” Apple's Macintosh and Microsoft's personal computer have been competing for several years. However, Apple has distinguished itself from its competitors and thus acquired a dominant position. The factors contributing to the dominance of a technology influence the outcome of the technological battle. These factors are divided into two groups. The first group is firm-level factors, which include the following: technological superiority, complementary assets and credibility, installed base, and strategic maneuvering. (1). There are a number of companies that offer personal computers to consumers, and many of them have similarities. To distinguish its computers from competing alternatives, Apple ensures compatibility with its other products, such as the iPod and iPhone. Surprisingly, technological superiority does not always lead to dominance. (1) The differences between the technology and competing alternatives must be great for it to dominate. In the case of the Apple Macintosh, the unique I...... middle of paper ......ts. The fourth phase is the decisive battle, which means competitors are developing a customer base. This is an important phase because the customer's decisions can greatly affect the business. The last phase is Post Dominance, which clearly shows that the dominant technology has emerged in the market. This phase can last a long time.1. Suarez, F. (nd). Battles for technological domination: an integrative framework..com. Accessed November 10, 2013 from http://www.sciencedirect.com2. Martellaro, J. (n.d.). Surprise: Apple sells to the federal government. The Mac Observer. Retrieved November 10, 2013 from http://www.macobserver.com/tmo/article/su3. Licensing Overview - Windows and Microsoft Office licenses for use with Apple Mac. (nd). Microsoft volume. Retrieved November 10, 2013 from http://www.microsoft.com/licensing/about-licensing/briefs/apple-mac.aspx