Activity in the pleasure centers of the brain increases when dissonance is resolved, suggesting that humans have a biological need for consistency (Western, Kilts, Blagow, Harenski & Hamann, 2006). Because of this powerful motivation, behavior can be directly influenced by the interaction of cognition and cognitive dissonance, such as changes in behavior after eliciting feelings of hypocrisy in an individual (Dickerson, Thibodeau, Aronson & Miller , 1992; Stone, Aronson, Crain, Winslow and Fried, 1994; Cognitions set the stage for behavior and our desire for consistency motivates us to act and think in the most dissonant ways;