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Essay / A Study on Starbucks Business Strategy
Table of ContentsOrganizational CultureInnovative Offerings and Effectiveness of Related Management DecisionsEssential Management SkillsAbility to Achieve Long-Term SustainabilityOrganizational CultureStarbucks Company has a cultural strategy that aims to improve its business operations in the whole world. There are essential elements that influence business success in the industry. An important cultural practice within the company is servant leadership, which aims to support employees low in the company profile. Notably, the company has a servant leadership model that is believed to be its culture (Gavin, 2013). The company believes that taking care of its employees can lead them to provide quality services to their customers. This policy was transformed into culture by the former CEO of Starbucks a few years ago. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay The second essential element of their culture is a relationship-driven approach to managing their business operations. Additionally, the company maintains a culture that emphasizes communication and collaboration among company employees. Communication is an essential part of the operations of any global business and it is necessary to adopt the right communication strategy. Additionally, openness is a necessity and most company employees are advised to be open-minded. There is no reason to be afraid of interacting with your elders. Organizational culture aims precisely to ensure an interactive relationship that allows managers and other junior employees to share. Another crucial key element that is practiced as a culture at Starbucks is inclusion and diversity. These two aspects play an essential role in the well-being of the company. The company's administration must give great importance to critical elements to maintain its cultural practices when carrying out its operations. Innovative offers and efficiency of associated management decisions. The decisions to create innovative offerings for their customers have been a great success in the market as they have been able to provide the global organization with a competitive edge in the market. For example, adopting Oracle technology has proven helpful in expanding their business. Technology-based decision making is very effective and can propel an organization towards success. According to the company, cloud computing has been helpful while proving the essence and effectiveness of the strategy. Through such policies, flexibility and agility are improved, enabling the cloud to make decisions faster, thereby fostering innovation. The IT-related innovations that are notable in the company include providing free Wi-Fi to its customers who visit their various stores, thereby creating an online platform for businesses, creating a new application for the company and engaging their customers on different social media platforms. Non-innovative offerings may include selling cold drinks at various outlets, creating loyalty cards for their customers, home products and new recipes. To successfully adopt business intelligence strategies, the company needs a robust technology infrastructure to support innovations. Technological advancements have played a vital role in the company's success as people use technology in their daily lives. Usage has recently increased and the company's effectiveness in.