Beauty trends come and go. Surrounded by millions of new pieces of information every day, we are forced to broaden our horizons and embrace subversive ideas. People have different views on beauty, individually, in addition to the stereotypes about beauty displayed in mass media, including fashion magazines and television. Additionally, people from different countries tend to have preferred beauty standards. Although Americans seem to have a much broader concept of beauty than the Chinese, both still have their standards when it comes to skin tone preference, body shape, and makeup style. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay First of all, the main difference between the ideal beauty concept may lie in skin tone preference. Although American and Chinese companies have a specific skin tone that they spend a lot of time and money maintaining, their preferred skin tones are different. In ancient times, people all pursue a perfect white complexion. However, for reasons related to fashion trends as well as social status, the American preference for skin tone gradually shifted from white to tan. According to Zoe Diana Draelos, who conducted a survey of about 4,000 white teenage girls under the age of 19, more than 30 percent of women in the United States used the tanning booth at least three times during their teenage years. However, in China, people still admire the skin that grows in the dark. It is estimated that skin whitening products account for 60% of skin care item sales. Additionally, skin tone preferences influence daily behaviors. While hanging out on the street, people can easily observe many Chinese girls wearing long sleeves, sunglasses and hats under the umbrella to protect the skin from any tanning for beauty rather than UV for health. Second, the most popular body shape is quite different. in the United States and China. Americans and Chinese enjoy many body shapes. Different people have their unique beauty standards. However, the popular body shape trend is different between Americans and Chinese, especially on social media. Americans prefer a body indicating gender characteristics as much as possible. In Kardashian-obsessed internet culture, many women desire a curvy figure by working out regularly at the gym or even agreeing to plastic surgery. On the other hand, the Chinese have stricter stereotypes. Most Chinese girls want a slim figure. According to a survey conducted by Sing Lee among Hong Kong university students, almost all female students with a body mass index above 20.5 kg/m2 followed even an unhealthy diet in an attempt to lose weight. Finally, a big difference is displayed by American and Chinese makeup style. Most American and Chinese women wear perfect makeup when going to conferences or parties. There are many American women whose goal is to have makeup so perfectly done that it appears professionally airbrushed. So, people prefer a more substantial makeup style, with good foundations and concealers. When choosing products, American girls tend to choose a foundation that is warmer than their skin tone. However, other countries tend to go for a more natural look. Chinese girls have.