Promotion is part of the marketing mix along with location, product and price. Promotion is very important in the marketing mix because if you do not promote your product, no one will know about the product or it will rarely be seen. Promoting in the wrong place is also a big risk. The entire marketing mix is ​​very important because choosing a wrong factor of the marketing mix could have a huge impact on a business, especially if it is a startup. The objectives of marketing promotion include many elements. The main objectives of marketing are to increase sales, attract customers, inform people, create awareness, create an image, change customer attitudes and encourage brand switching. Bethan's main goals when starting her business would not be all of these goals. Bethan's top three goals would be to attract customers because she is just starting out and needs customers for her business. Bethan also needs to encourage rebranding, as well as change the attitude of customers so that they like her business and change their habits towards her so that she can provide service to those customers. There are four different promotion methods. These include: - Method of promotion Description of this type of promotion Explain how Bethan could use this type of promotion Public relations advertising in things like the newspaper using stories and articles instead of using advertisements. This saves money. Public relations also involves making the company known publicly to all outsiders. Bethan could use this type of promotion because she could write an article about her business that would be free and would also attract customers. This then means that there will be more than one benefit. Sponsorship Paying a well known company...... middle of paper ...... what strategies work best for her business as these will be the ones she tends to be reused as these are the ones that are most inviting of customers. Another idea for Bethan to think about when starting her business is broad spectrum advertising. The objective is to reach the widest possible audience. The legal requirements that Bethan would have to meet for the promotional strategy would be the code of legal best practices. The code of good legal practice requires advertising to be: • Legal • Honest • Decent • True • Fair These are for all advertisements that wish to be advertised. In order for her to promote her business to others, she will need to follow all of these rules. If Bethan violated any of these practices, she would be breaking one of the laws and could be reported. Breaching the code of practice goes against the Job Description Act.