Public relations is a form of promotion that aims to develop goodwill and understanding between organizations and the public. In advertising, They Limited makes good use of rhetoric in promoting products. Ethos, the use of emotions, is well used in the McCain Foods slogan: "It's All Good." Their strong commitment is not to advertise to children under 12 years old. Product labeling, they ensure that “product labeling contains clear information on levels of fat, saturated fat, salt and sugar to help shoppers choose healthier options. Labeling complies with the Food Standards Agency (FSA) d) Evaluate distribution channels and estimate their importance in relation to marketing results. As the brief review of McCain Foods' effective use of the marketing mix shows, one can clearly conclude that indeed, the company's success lies in its dependence on the effective combination of the four McCain's strategic placement which offers Savings, through large wholesalers and retailers as outlets, benefits the business as a whole in terms of marketing, when pricing, promotion and products are customer-focused. Arguably, as McCain Foods has proven, customers will provide patronage. e) Propose an additional distribution method and evaluate this