It allows the performance of certain activities to be combined, thereby reducing costs and achieving economies of scope. This is done by acquiring intellectual property that is underutilized or unused by the owner. They have the opportunity to transfer their skills, technology or intellectual capital from one company to another. This is again done through media networks, parks and resorts, and their entertainment studios. All this allows them to launch worldwide. In addition to the possibility of transferring skills and technologies, they can use their brand in several categories of products or services. This is seen in the multiple IP networks, entertainment studios, multiple resorts and parks spread across the globe, and finally, in their consumer products which were ranked number one in 2011 as the largest licensor of character-based merchandise in the world. . The value chain mappings observed across core activities are inbound logistics, operations, outbound logistics, marketing/sales, and service. All lead to support activities such as technology, human resources and general administration. Skills transfer opportunities are seen in media networks, parks and resorts, studio entertainment, and consumer products. The Disney Company can share iconic Marvel characters in its parks/resorts, films and consumer products, through the purchase of intellectual property from Marvel and it doesn't stop at Marvel. ABC and ESPN are also involved..