Business Proposal for Sirius Satellite Radio Inc. The following is a proposal for Sirius Satellite Radio to obtain exclusive rights to Division 1 college football. It examines the business model Sirius' current program and how this new line of programming could be integrated into the existing model. Sirius Satellite Radio offers an ad-free, subscription-based satellite radio service in the United States and Canada. Sirius was founded in 1990 as Satellite CD Radio Inc., but, according to Radio Ink, officially changed its name to its current one in 1999. According to Yahoo Finance, they are listed on the Nasdaq 100 in the services category and have the SIRI designation. The company is led by CEO Mel Karmazin. The Chief Financial Officer and Executive Vice President is David J Frear. Jam E Meyer is the President of Operations and Sales. Scott A. Greenstein is the current President of Entertainment and Sports Operations. Finally, Patrick L. Donnelly serves as executive vice president, secretary and interim general counsel. (Yahoo)According to their website, Sirius' business model is to provide paid radio, analogous to the premium cable TV business model, in which music channels are free of commercials. Subscriptions are prepaid, with at least three months purchased at a time, and range in price from $12.95 per month ($6.99 for each additional receiver) to $499.99 for a lifetime subscription. There is a $15 activation fee for each activated radio. According to Yahoo Finance, Sirius offers commercial-free music channels featuring a selection of music genres, such as rock, pop, hip-hop, country, dance, jazz, Latin and classical; and sports, news, talk, entertainment, traffic and weather content channels. A...... middle of paper...... exclusive content. Division 1 college football would be great exclusive content that could attract many new customers and make existing customers even happier to have Sirius Satellite Radio. Sources Yahoo Finance. Retrieved 02/02/08. http://finance.yahoo.com/q/pr?s=SIRISirius Satellite radio. “Presentation of the company”. Retrieved 02/02/08. http://www.sirius.com/aboutusKnowledge@Warton (February 22, 2006). "Sirius Satellite Radio and Howard Stern go ear to ear with XM". Retrieved 02/02/08. http://knowledge.wharton.upenn.edu/article.cfm?articleid=1393&CFID=53784779&CFTOKEN=70274173&jsessionid=a8303bc0fa873d673735NASA. “Satellite tracking”. Retrieved 02/02/08. http://science.nasa.gov/programs/pagebuilding/trackmusicsats.aspRadio Ink. "CD Radio announces name change." Retrieved 02/02/08. http://www.radioink.com/HeadlineEntry.asp?hid=28066&pt=archive