Apple has introduced some small changes in its organizational behavior structure to meet the needs of today's global market and industry demands. The hierarchy of Apple's organizational structure contributes to strong management control within the company. By practicing this type of business structure, business functions and product-based groups are controlled by the decisions of the CEO and other top executives like Tim Cook. The advantage of this organizational structure is that it facilitates rapid and effective strategic implementation which helps to establish coherence throughout the company. But there is a downside to this business structure. There is little flexibility that matches current business needs and marketing plans. However, Tim Cook is trying to improve this problem by increasing collaboration between different parts of the company. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Although short-term wins are imperative to avoid a loss of momentum and maintain organizational engagement, Apple does not focus on them. A short-term win would mean adding a new feature or two to an existing product. Jamen Graves said that “organizations that achieve better results over an extended period of time embed innovation into their culture.” Tim Cook has integrated the four characteristic traits of innovative companies: creativity, collaboration, courage and execution. When Steve Jobs started Apple, his most successful products started with just a few people with no formal structure and little corporate oversight. Still, “turning really interesting ideas and nascent technologies into a company that can continue to innovate for years to come takes a lot of discipline,” Jobs suggested. Apple has now built one of the most innovative companies in the world that many people enjoy working for because it allows them to be creative and spark new ideas that will lead to the launch of new successful business innovations. Tim Cook described working for Steve Jobs as “liberating”. .” When he approached his former boss with a big idea, Jobs would simply say "Okay" and let him run with it, if he thought the idea was good. "It was like a total revelation to me that a company could operate like that, because I was used to these layers and these bureaucracies and these studies - the kind of paralysis that companies could fall into - and Apple was totally different,” Cook said. Jobs had a reputation for being very specific about how he managed Apple. After his death, he chose Cook to take over the running of the company. Cook, along with many other employees, found Jobs to be a very inspiring leader. In recent years, Cook has followed in Jobs' footsteps, recognizing a job well done, but the difference now is that Cook takes the time to praise people who have exceeded expectations. There is intensive collaboration between different groups and divisions within Apple to ensure innovation. . These effective collaborations have given rise to products such as the iPad, iPhone and Apple TV. The new collaborative approach requires Apple to be more deliberate than ever and results in some delays. Apple used to be a one-man company that made all the decisions, which made product decisions easier, but also sometimes slower. Jobs would focus intensely on one thing, which.