IntroductionThis project is divided into three sections: a literature review on destination positioning, supported by the presentation and discussion of the positioning strategies of two countries, a discussion on positioning future of its markets in 2020, and a general conclusion. The aim of this research is to present the results of an analysis of the tourist positions of the two countries through a comparison. The aim is to identify the attractiveness of destination positions, which differentiate themselves significantly for customers. Key debates in the field of destination positioning A considerable number of studies have been carried out by various authors in the field of positioning, branding and image (Sal, 1999; Ibrahim and Gill, 2005; Walmsley and Young, 1998) . It is worth mentioning that conforming to Ibrahim's positioning can be relevant not only for a brand, but also for a company, place, person or service (Ibrahim & Gill, 2005, p. 172). Furthermore, positioning is one of the main steps in the destination branding process (Atanassova, 2011, p. 10). The meaning of positioning lies in seeking a particular position of one's product in the market, not a new product or new services but a product. this already exists (Orth & Turekova, 2002, p. 249). However, Sal suggested that positioning is not just about the product, but also about how businesses respond in the minds of potential visitors (1999, p. 20). Thus, it has become incredibly difficult to create a new product in the customer's mind. It is worth mentioning that changing the brand name is a challenge (Pike, 2004, p. 119; Day, Skidmore, & Koller, 2002). Many studies have been done on positioning, based on the approach of finding multiple attributes with the...... middle of paper ......he consumption per day 0.7465 gallons 6.4429 gallonsHealthcare health $488 $2,759 Source: (Compare Qatar to Mauritius, 2014)An interesting fact was discovered that the Emirates and Mauritius are cooperating and has launched a number of activities to promote the destination across the Middle East ( Omar & Hill, 2014). The key idea of ​​this cooperation is to promote inbound tourism by focusing on the main markets. The promotion of Mauritius will increase the number of tourist arrivals, as Emirates airlines and its tour operators support the function of tourism. Their complaints will mainly focus on luxury hotels, golf courses, spas and cultural fascinations (Omar & Hill, 2014). Qatar has achieved MICE destination status; however, plans to go beyond and become an international stopover not only for businessmen, but also for the tourism sector (Abu-Dehays, 2012, p.. 241).