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  • Essay / Luxury Car Case Study - 1587

    The questionnaire included different types of surveys, for example, open-ended survey, closed-ended survey, and multiple-choice survey. Questionnaire on consumer behavior towards luxury cars (build your own)1. Age 21-30 31-40 41-50 51-602. GenderMale Female 3. Occupation Student Company Government employee Private sector employee Others 4. Which brand do you own VW BMW Audi Toyota Nissan Hyundai GMC Chevrolet Others (please specify ________________)5. Would you like to switch to another brandNo If yes Name Specify________________________________________6. Annual income (Kuwaiti Dinars) Or less – 10,000 11,000 – 15,000 16,000 – 20,000 21,000 – 30,000 31,000 – Or more 7. What is the price range you are considering Or less – 40,000 41,000 – 50 000 51,000 60 – .000 61,000 – 70,000 71,000 – 80,000 81,000 – or More8. Evaluate the factors that could influence your purchasing decision (1 being the least and 5 being the least).