Entrepreneurs have long been recognized by business, they are the ones who “organize and manage any business, especially a business, usually with considerable initiative and risk” ( Nelson, 2012). . There are so many factors that make an entrepreneur successful. This essay will talk about Sawato Hitaru, the fourth president of Nintendo, one of the most beloved brands in the world (Giantbomb.com, 2014), and will analyze the aspects that brought him to success as well as the causes that could have led him to success. prevent you from doing more. benefits for the company. This essay will also describe Sawato's situation in the company and whether he is able to put forward the long-term success of the company. While still studying computer science at the Tokyo Institute of Technology, Satoru Iwata once worked part-time at HAL Laboratory which is a secondary development group of Nintendo (Giantbomb.com, 2014). When Satoru Iwata graduated in 1983, he began his full-time position as a software production manager at HAL Laboratory. In 2000, Iwata was promoted and joined Nintendo headquarters as head of the business development division. And in 2002, when former Nintendo president Hiroshi Yamauchi retired, he decided to choose Satoru Iwata as his successor and fourth president of Nintendo (Gifford, 2013). Nintendo is a large company that has been operating within the family business from Japan for over a century (Spors, 2014). Usually, a business run within the family business will tend to choose a family member or marriage member as a successor, as keeping the business in the family can often generate more capital for subsequent generations than other investments acquired in the company transaction (W. ..... middle of paper ......intendo and Nintendo still make profits selling 3DS handhelds in the market (Byford, 2013). So what Satoru Iwata should do to maintain their business is to focus on 3DS handheld sales as well as a type of target market to develop the product that would suit them. conclusion, Satoru Iwata has the characteristics of a successful entrepreneur He has his product knowledge, skills and competence Creative and with great vision, he also takes risks and plays an important role in the success of. the company. However, he also has the ego of an overly optimistic and unrealistic entrepreneur, which cost him the company's biggest failure. company sales. However, with his skills and vision, he could still keep the company running and bring it success again in the future..