Generally speaking, as a small business owner, I believe that Net Neutrality brings both advantages and disadvantages to small businesses. The impact causes positive and negative results. Net neutrality has three positive effects for small businesses. These are small businesses that are simpler to survive, increasing the flow of information and improving business efficiency. First of all, for a small emerging business, the most important goal is to survive. After that, the company can increase its profits by expanding its business. Because net neutrality requires that every website loads at the same speed. At the same time, the Internet Service Provider cannot treat any website differently. Large companies cannot use strong financial resources and unreasonable methods to compete with other companies. Net neutrality prevents a market from being monopolized by a few large companies. In this case, each sector is fair based on competition, and it is easier for small businesses to survive. Second, increased information flow is beneficial for small businesses. Net neutrality allows users to visit every website without any hindrance. So it is convenient to disseminate various information. Through the exchange of information with different companies and the disclosure of information, small business technology will be able to advance and develop rapidly. Third, increasing business efficiency is another superiority. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Net neutrality allows all visitors to have the same access speed to every website. According to Suthar, S. (2018) “It has long been the case that the website has been your most effective marketing tool for any business. Is it still true, nowadays website is not only used to drive business but it also manages business. Website development is essential for businesses looking to increase the efficiency of their organization. Additionally, Internet service providers cannot charge extra for specific websites. Thus, small businesses can increase their operational speed. Operating costs will also decrease. Business efficiency can therefore improve considerably. However, net neutrality has also had negative impacts on small businesses. First, small companies are not easy to form alliances with large companies. In the past, large Internet service providers were able to cooperate with some small companies. Consumers were more likely to visit small business websites. Due to the implementation of network neutrality, small businesses can no longer resort to alliances with other large Internet service providers as before. Therefore, small businesses currently have no way to increase brand awareness with large Internet providers. According to CHRIS, P. (2001). “How does it feel when everyone sees your logo and instantly knows who you are? Just ask Nike. The Nike Swoosh is instantly recognizable and the company's slogan, "Just Do It", has become part of the American lexicon. The power of its brand helped Nike surpass the competition in the 1970s and 1980s." Therefore, the inability to increase brand awareness constitutes a..