Stakeholders play a major role in the business world. They have a responsibility to ensure that their organization provides a safe environment not only for themselves but also for their employees. In a seemingly competitive and morally imperfect world, businessmen and entrepreneurs often face serious ethical challenges. It is for this reason that their personal values ​​and beliefs play a central role in the success of the organization. When concealing doubts about the ethics of others, many tend to feel justified in engaging in less than ideal conduct to protect their own interests. As a result of these policies, in most cases even the most cultured moral wrangling will likely fail to mitigate this behavior. More often than not, most people tend to believe that this morally protective behavior is responsible, in large part, for much unwanted dishonesty in the business world. In chapter three of the Business Ethics Handbook (OC Ferrell, 2011, 2008), titled “Emerging Issues in Business Ethics,” some of these concerns are addressed. When reading this chapter, it is important to note the key objectives. The authors' intention in this thought-provoking chapter is to provide the reader with knowledge on how to identify and examine ethical issues in the context of organizational ethics as well as how they relate to core values, delineating abusive and intimidating behaviors, and examining the challenges of determining an ethical issue in business (OC Ferrell, 2011, 2008). Defining and Examining Ethical IssuesWhen defining ethical issues in the context of organizational ethics, one must first be able to recognize what an ethical issue is in order to make the appropriate decision. action plan. According to (OC Ferrell, 2011, 2008), a...... middle of paper ......continueIt is important for stakeholders to recognize these types of conflicts and decide whether business actions and decisions are perceived as ethical or unethical. which requires stakeholders to be ethically aware of all matters that could potentially harm the integrity of organizations and their employees. To do this, stakeholders must be able to determine exactly what an ethical issue in business is. Although some situations may seem fairly obvious, there are others that will require more in-depth evaluations. Works Cited OC Ferrell, JF (2011, 2008). Business ethics: decision making and ethical cases. Mason Ohio: South-Western Cenage Learning. University of Maryland University College. (2004). Contract and negotiations. In The Ethics of Negotiation (chap. 11). Retrieved 2004 from http://polaris.umuc.edu/~bgoodale/admn628/0402/lesson11.html