This observation mission was very interesting, in the sense that it made me more aware of advertisements. The two ads I chose are Gentleman's Quarterly (GQ) and Vogue, both from September 2014. The ads I chose are a representative sample of the typical ads you'll find in these magazines. We'll start with Vogue. In Vogue #1 (an advertisement for Ruddenberry of London), there appears to be some sort of outdoor party. There is a man serving tea with a fake smile. There is another male sitting on a horse, next to a young female wearing a Mardi Gras mask. Below, a young girl wears the kind of wig Thomas Jefferson wore. Most of the characters appear to be younger, middle-aged characters, and they seem rather wealthy. I can't really guess the occupations, but the guy serving tea looks like some sort of lawyer. They appear to have placed the figure of an only child at the bottom of the page, perhaps indicating the importance of children in this depicted society. It is also interesting to note that although we can see the full face of one and almost two other male characters, no woman is represented in full face: either the head is turned or she is wearing a mask. It appears that men are the more prominent gender in this ad. This advert is aimed at a wealthier audience, and it is probably intended to make people think of England. There are no other races represented here except Caucasians, so Ruddenberry is banking on the white crowd to buy their clothes. Vogue #2 (an advertisement for Kenar, once again a clothing company) depicts the "perfect" family of the 1950s. They all have fake smiles, and this photo of the model family is one... middle of paper......a musician and the rest of the character's occupations are not clearly defined. This ad is designed to make people feel uncool, so they buy this perfume to feel cool. Jazz is very cool right now, and this ad shows that jazzy people are wearing this perfume. The two figures in the foreground confused me. They don't seem to match the rest of the advertising. Of these six advertisements that I selected, it is evident that the two magazines I chose were primarily aimed at white consumers. Unless an ad is too offensive or stereotypical, I don't think many people would be too upset watching ads. The majority of my two magazines were advertisements, and most of them featured a single model standing, looking stunning. These ads were a little more interesting, and this observation will make me never look at magazine advertising the same way again..