McCombs and Shaw looked at how people received their media content, the context, duration, and location. This is what they call the media agenda. In news magazines, they looked for a story that would get the editors' full attention by placing it in a full column. Television news segments were important if they were longer than 45 seconds or if they were among the top three items when they were broadcast. The five major issues that have received media attention are: foreign policy, public order, tax policy, public welfare and civil rights. Chapel Hill voters, uncommitted to a candidate, were asked to highlight a key campaign issue without considering what the candidate had said. When the data was compared, the rankings for these problems were almost identical. McCombs and Shaw believed that the media were primarily responsible for correlating media and public order priorities. When agenda setting is done through a cognitive process, it is called “accessibility”, this implies that when the news media covers a particular topic frequently and extensively. this track becomes the most focused issue in the public's memory. (Iyengar and Kinder, 1987). Take Fox News for example, people who watch the daily news will be more conservative and here will be just one side of a major political or social event, but if you turn the channel to MSNBC you will encounter the exact opposite. The newspaper chosen for this mission is the Philadelphia Inquirer of November 24. The document has several sections. The section used to complete the assignment will be the first section. The Sunday front page is divided into two sections. The first half of the page mainly contains images of sections of the newspaper showing arts and entertainment... the middle of the newspaper... and media affiliations. He was primarily involved in almost every aspect of the Philadelphia area. He graduated from Drexel University with a Bachelor of Science degree. He began his career at Philadelphia Media Holdings as a controller. He has been a senior executive at Campbell Soup Company for twenty-eight years. His career has focused more on the financial side of business. Stan Wischnowski has been with the Inquirer since August 2000, starting as a senior editor. He has been its editor-in-chief for a year and eight months. Not much has been said about these two personalities, but the paper could be considered a democratic paper and they keep it that way. The fact that John F. Kennedy recently took over much of one of the pages could give Hall and Wischnowski's opinions a role as gatekeepers..