Ethical Marketing and Advertising at Cummins Engine FactoryIn the media, there are many concerns regarding the ethical standards of marketing and advertising in corporations and businesses . Cumming's marketing and advertising strategies follow strict policies based on ethics that are based on a fundamental belief in the dignity and decency of people. Cummins is committed to quality, innovation and integrity. This commitment is possible because every member of Cummins upholds the highest standards of ethical conduct. These standards are incorporated into the Cummins Code of Business Conduct. Individual integrity and a strong corporate culture are the best guarantees that this Code will be respected. Cummins is a Fortune 500 multinational corporation that operates and serves customers worldwide. Cummins' roots thrive on innovation, perseverance and a commitment to community. Founded in Columbus, Indiana, in 1919 as the Cummins Engine Company by Clessie Lyle Cummins, the company was among the first to see the commercial potential of an unproven engine technology invented two decades earlier by Rudolph Diesel. In 1933, the company introduced the Model H, a powerful transportation engine that launched the company's most successful engine family. J. Irwin Miller, great-nephew of WG Irwin, became chief executive in 1934 and led the company to international prominence over the next four decades. (Cummins) By marketing high-quality products through a single nationwide service organization, the company made its first profit in 1937. Three years later, Cummins offered the first warranty of 100,000 industry miles. By the 1950s, America had launched a massive interstate highway construction program, with Cummins engines powering much of the equipment that built the roads and thousands of trucks beginning to use them. The combination of laboratory research and field testing allowed Cummins to achieve technological breakthroughs, including the revolutionary PT (pressure-time) fuel injection system of 1954. By the late 1950s, Cummins had a turnover of more than 100 million dollars and a considerable lead in the sector. heavy-duty diesel market.