Microsoft CorporationAshley Elizabeth CliftonStrayer UniversityBusiness Administration CapstoneProfessor ZapalskiApril 16, 2014Microsoft CorporationMicrosoft is one of the world's leading software companies and controls substantial shares of computer operating systems. Besides operating systems, Microsoft provides the world with other products, such as the Xbox video game console, Office software, digital music players, server storage software, CRM applications, and Zune. In the modern world, Microsoft has embraced the idea of ​​globalization while leveraging current technology to increase its global competitiveness. Therefore, this article examines how globalization and technology have influenced the Microsoft company. Additionally, the paper applies an industrial organization model and a resource-based model to evaluate whether Microsoft could achieve high returns. Finally, the paper evaluates the vision and mission statements and concludes on how stakeholders influence Microsoft's success. According to Microsoft, globalization is a term by which they ensure that an application produced does not depend internally on a specific culture. In other words, a globalized application accurately processes, accepts, and displays an international assortment of data formats, scripts, and languages ​​(Arthur, 2012). It is crucial to clarify that globalization strengthens the integration and interdependence of foreign and domestic markets; therefore, with globalization, there are new market opportunities and new business efficiencies. By embracing globalization, Microsoft communicates effectively and efficiently with its partners, customers and distributors. In this way, Microsoft sells its products in foreign markets with ease and...... middle of paper ......he management. Microsoft management oversees the company's objectives and adjusts the mission and vision to ensure the achievement of the set objectives and goals. In fact, the management of Microsoft Company has done a lot in terms of formulating national and international strategies to improve profitability (Weiss, 2008). In conclusion, Microsoft Company recognizes that external stakeholders are important to its long-term success and sustainability. Therefore, Microsoft's mission and vision recognizes both customers and society in their activities. Customers determine the success or failure of a business. This is why Microsoft is committed to manufacturing products that meet customer needs, both locally and internationally. It is essential to work hand in hand with government, creditors, shareholders and suppliers to ensure sustainability and long-term benefits (Weiss, 2008).