1. IntroductionThe following is a research design that reflects on college students' alcohol consumption. It provides a literature review that will define the problem, the prevalence, identify the implications, describe some of the previous studies that have been done in this area and what their limitations are. Present the current study, the research topic evaluating the effects of alcohol consumption on university students. Explore the gaps that may arise between past and current literature. Identify the dependent and independent variables, mention the importance of the research questions, and explain some of the concepts that emerged in the research design.2. Literature ReviewLiterature review is an essential preliminary task in a research study; this helps to provide clarity and focus on the current research topic, improve the methodology, enrich the knowledge base and contextualize the findings (Kumar, 2005).2. 1. Alcohol Consumption and Binge DrinkingIn light of the evidence presented on excessive alcohol consumption and its negative effects such as illness, poor health and cognitive difficulties, poor sexual decisions and sexual dysfunction ( National Health and Medical Research Council, 2001, cited in O'Hara et al. 2008) is considered a leading cause of preventable death in Australia (Chikritzhs, 2009). Which creates risk and high risks of excessive alcohol consumption also identified among Australian university students as stated by O. 'Hara et al (2008). Therefore, the economy goes up to billions spent on alcohol consumption and binge drinking according to Collins and Lapsley cited in Chikritzhs, 2009). Task 2.2 Prevalence and implications. Alcohol use is apparently the most.. .... middle of paper...... National Institute on Alcohol Abuse and Alcoholism (NIAAA) Newsletter (2004) . The Council approves the definition of excessive alcohol consumption. National Department of Health and Human Services: National Institute of Health. O'Hara, R., Harker, D., Raciti, D., & Harker, M. (2008). Behavioral, normative, and demographic influences on female college students' alcohol consumption. Young Consumers, 9(1), 7-16.Stockley, C. (2008) Recommendations on alcohol consumption: An international comparison. Contemporary Drug Problems, 34(4), 618-714, 551. Walsh, J and Braithwaite, J. (2008) Self-reported alcohol consumption and sexual behavior in men and women: using a no-match counting technique to examine reporting practices on socially sensitive topics in a sample of college students. Journal of Alcohol and Drug Education, 52(2), 49-72.