When you walk the streets of Milwaukee, you will see many surrounding advertisements. Advertisements can be about an event, a product or a service. Whatever the advertisements, it is up to the consumer to see them and the advertisers to promote them. Advertising is a form of communication aimed at persuading or informing someone to perform a certain task. In an advertising agency, advertising and promotion managers perform various tasks to effectively implement the desired message. The advertising and promotions manager may either work for an agency managing clients who contract their services or work in-house for a company within its advertising department. Whether internally or for an agency, advertising and promotion managers use communication as a transaction to understand their colleagues, their multiple departments and their customers. To better understand how communication as a transaction plays a crucial role for the advertising and promotions manager, it would be best to look at what the job entails. Advertising and promotion managers have many responsibilities to accomplish required tasks such as planning, directing and coordinating strategic advertising. Strategic advertising consists of materials including posters, contests, coupons, giveaways, aimed at informing and generating interest in purchasing a product or service for an organization, business or individuals seeking to expand their consumer audience. In addition to the many tasks of an advertising and promotions manager, they are also involved in research, customer communication, preparation and implementation to successfully and accurately announce the specific message (responsible for advertising and promotions). For an advertising and promotions manager, there are many individual tasks that complement larger roles like...... middle of paper ......structuring colleagues, departments and clients which must be accomplished.ReferencesA career in marketing/advertising. (September 12, 2010). Wall Street Journal (online). Retrieved from http://0-search.proquest.com.libus.csd.mu.edu/docview/750281937?accountid=100Duck, T. and Mcmahan, D.T. (2010). Daily communication. Sage Publications, Inc. Marketing, Advertising and Public Relations Managers. (1998). United States, Washington: American Superintendent of Records. Retrieved from http://0-search.progquest.com.libus.csd.mu.edu/docview/189337318?accountid=100Pesmen, S. (1990). Relatively exciting advertising field. Advertising Age, 61(32), 12-12. Retrieved from http”//0-search.proquest.com.libus.csd.mu.edu/docview/208282348Advertising and Promotions Manager. (nd). O*Net online. Retrieved from http://www.onetonline.org/link/summary/11-2011.00