In our rapidly evolving market today, characterized by rapid changes and a never-ending quest for a faster and better way to operate, one of the most valuable attributes of the company is innovation. However, business success and innovation can be stifled by hierarchy, reuse, and risk elimination. Radical innovation is crucial for the growth of businesses and economies. In the research titled “From Invention to Innovation: Conversion Ability in Product Development” by Chandy et al (2006), the never-ending mission of transforming inventions and its promising product ideas into innovations in the form of commercialized products is the main feature industrial and economic progress. growth. At each level of product development, this increases costs significantly, if not cumulatively. These costs create valuable leverage for businesses, consumers, and even policy makers. According to research titled “Radical Innovation Across Nations: The Preeminence of Corporate Culture,” by Tellis, Prabhu and Chandy, corporate culture was a much more important factor. a driver of radical innovation more important than labor, capital, government or national culture. In an article by ToBeinn (2012), an innovative culture is based on six building blocks: resources, processes, values, behavior, climate and success. Climate and success are results/products. Values, behaviors, resources and processes are inputs. One of the most famous and notable companies in the world is Samsung. Due to the changing world and people's needs, they created a system of creative development research institutes. This unique system aims to provide employees with a great chance to pursue new creative ideas that fully utilize their professional talents and passions in a...... middle of paper ......nizational_Culture.pdfG.J. Tellis, JC Prabhu, and RK Chandy, “Radical Innovation Across Nations: The Preeminence of Corporate Culture,” Journal of Marketing 73, no. 1 (January 2009): 3-23. Retrieved January 18, 2014 from http://www.carlsonschool.umn.edu/assets/114998.pdfLG Electronics Sustainability. Company Culture/Work-Life Balance. (2012). Retrieved January 18, 2014 from: http://www.lg.com/global/sustainability/employee/corporate-culture-work-life-balanceToBeinn, ED. (2012). 6 building blocks of a culture of innovation. Retrieved January 18, 2014 from: http://dicere-tobeinn.net/2012/10/26/6-building-blocks-to-create-an-innovation-culture/Wycoff, J. (2004), The Big Ten Innovation killers and how to keep your innovation system alive and healthy. Accessed January 18, 2014 at: http://www.innovationnetwork.biz/library/documents/TheBigTenInnovationKillers.pdf