ASPCA and the power of persuasionAdvertisers all have one goal in common: advertising that grabs the consumer's attention. In today's fast-paced society, there are so many products selling products and charities. By examining advertising from the American Society for the Prevention of Cruelty to Animals (ASPCA), I will show how they use pathos, ethos, and logos – also known as Aristotle's theory of persuasion. Pathos is an emotional appeal in which the advertisers hope consumers will accept their statement. Let's say for example that most people will notice a puppy behind what looks like a rusty cage. Seeing a cage like that makes some people wonder how bad the conditions the puppy lives in are. Then there is the puppy who looks very solemn, sad and miserable. It makes us think: how can people do this, why would they do this. This is an animal that shouldn't have to live its life this way; it can really tug on some heartstrings and cause many emotions like sadness, anger, and even happiness. For example, something like this makes most people think, wow, how can anyone do that ?...