Table of ContentsIntroductionBackgroundUsesAdvantagesDisadvantagesExpensive ReportingProblems with FacebookHigh Fees for TeamsMarketplacePopularityUser TestingConclusionIntroductionSocial media has taken over the world. Be it Facebook, Twitter, Instagram or any other social networking platform, it has given each user a unique perspective and different approach to life. In the 21st century everything is a competition, every inspired human being is determined to create something new and innovative and thus comes up with revolutionary ideas that truly have the power to change the entire world. Something similar happened when Hootsuite was created. Its existence has made a huge difference to its users, thereby redefining the meaning of business management. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essayBackgroundThis revolutionary process originally began with Brightkit. It was just an idea that later became the basis for Hootsuite. Brightkit was a tool for users who had multiple Twitter accounts and so using this tool they could manage all their different accounts. In 2009, Brightkits' name was changed to Hootsuite, as were its features. The creator, Holmes, has made significant progress in the development of Hootsuite by adding Facebook and LinkedIn to its dashboard. In late 2009, Hootsuite spun off as an independent company known as Hootsuite Media, Inc. and suddenly became a global phenomenon. Soon, she received funding from companies such as Hearst Interactive Media, Blumberg Capital, and Leo Group, LLC. This was just the beginning of their success as stock prices began to rise and companies such as OMERS Ventures began to show interest in the upcoming venture by investing $20 million in the company. Over the years, Hootsuite began to grow, and made such a difference to business people that in early 2017, the company secured $50 million in growth capital from Innovation Banking. CIBC. A unique idea that has helped thousands of people earn a living is truly something very remarkable in a growing economy. UsesHolmes saw many people and organizations having problems managing multiple social accounts online, and so it created a platform that helped its users manage and track their social media channels in one place. This helped these organizations provide effective customer service because they could now know what people were saying about their product and instantly enable them to help and respond to their customers. This platform has made life easier for old businesses, which had just started marketing online, and start-ups. BenefitsKeeps track of multiple accounts in one place. This is why Hootsuite was created in the first place: to manage multiple different accounts. social accounts in one place. Posting to multiple accounts at once is also an added benefit as it saves time. If an emergency situation arises, alerting all customers will be an easy task, which will add to the range of benefits it brings. A team helps you manage your business. Hootsuite has a team management feature that allows users to assign responses to different team members. This makes it possible to distribute responsibilities and thus work systematically. Communication between team members is simple because the functionHootsuites messaging allows members to interact effectively with each other. Accessible on different platforms Hootsuite can work on many platforms such as Mac OSX, Windows, Linux and mobile platforms, which gives it a distinct advantage. This gives them the opportunity to reach all consumers and thus no one is left behind, allowing them to expand their parameters and reach anywhere in the world. Get Email Reports Not only is Hootsuite used for business purposes, but it is also used by basic consumers to manage their accounts. If used only to manage multiple accounts, a very useful feature would be weekly analytics reports. Hootsuite goes too far to simplify everything for its consumers. It sends reports (.pdf) containing graphs showing different things such as: number of clicks per day, most visited websites and geographic information about people visiting. Nothing in this world is perfect, so everything, including its pros, has its cons, and there are many cons related to the successful company known as Hootsuite. Cons Costly reporting There is no doubt that Hootsuite has done an incredible job when it comes to customer satisfaction. they are not perfect. Hootsuite provides users with reports on their work and although the first 2 reports are free, the consumer will have to spend an additional $50 to purchase points through which users can get more reports. Hootsuites charges small businesses unfair fees, fees that don't affect large businesses much. Facebook Issues Many people use Hootsuite to manage their accounts and receive relevant reports. However, with Facebook things are not so simple because Hootsuite does not record the person's likes, dislikes or comments in the reports. This might inconvenience people who want their information compiled and stored. High Fees for Teams Hootsuite has complicated a lot of things for the core user, on top of that they have also made price upgrades for Teams. So, to use this feature, users now need to purchase the Team plan which can only include 3 users, priced at 34.99/user/month. If the consumer needs more than 3 members, then they will have to pay for the business plan which costs $7,000 per year, an offering that would force many emerging businesses to look for other ways to run their business online. Having its advantages and disadvantages, we must not forget that Hootsuite has stood out since 2008 and is still as effective as ever. A great business tends to get lost along the way and the downsides show exactly what they have lost. Hootsuite started because Ryan Holmes wanted to help people and organizations and so they should continue to do so, but with everyone in mind, adjusting the price of each company based on their current position in the market, keeping everything fair for long term users as well as new ones. Place in the MarketIn the economic world, Hootsuite is doing extremely well in securing markets all over the world. It has truly become the leader, securing 34.8% of the market. It would be abnormal to say that a leader has no competitors, because that is exactly what Hootsuite has. Many people have followed in his footsteps and built some pretty compelling businesses. Capitalizing on the idea formulated by Ryan Holmes, companies like buffer, sprout social; Oktopost, Shortstack and Spreadfast have.