According to the article "Seniors take action against ageism: Goar", written by Carol Goar of the Toronto Star, members of the Canadian community are working to make a difference against ageism. Carewatch is a social action committee. They discovered that ageism comes in many forms. They noted that ageism is visible in many places: in government, business, fashion, media, social services and advertising. The author pointed out that the city uses a three-step process to combat ageism. The first step is to take back the title of “elderly”. Older citizens of Canada do not like the fact that they are not recognized as seniors. Most people refer to these elderly people only as old people. Many older adults believe that society should not shorten the phrase to just one word and that it is important to include both words. The second objective was to provide the elderly with adequate home care through appropriate financing. The third goal is to involve other organizations to help solve the problem of ageism in Toronto, Canada. Say no to plagiarism. Get a Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get Original Essay Carewatch is a fifteen-year-old non-profit organization made up of a “volunteer group of active seniors and informed.” Their goal is to be able to become more involved in society. Through this non-profit organization, the group hopes that older adults will have the opportunity to have more control, respect and human rights. According to the article, ageism is the only form of discrimination still generally accepted in Canada. Carewatch hopes to end this situation, where older people can live independently with the appropriate support services. One of the problems they addressed is that older people tend to keep their age a secret. Whether it's their appearance, the way they speak or their behavior, seniors try not to reveal their age. Neysmith acknowledged part of the problem. Ageism is present in government, business, fashion, media, social services and advertising. For example, no elderly people were placed in a Pan American Games Secretariat advertising brochure. Neysmith hopes to “convince other organizations that the best way to act was to come together.” Ageism is known as discrimination and stereotyping against older people. This concept is present in Toronto, Canada, as well as the rest of the world. Ageism can actually negatively affect older people. This has the power to instill a fear of aging. This could lead to dependency, segregation and elder abuse. It’s sad how much ageism actually separates “young” people from “older” people. This type of inequality is unfair because older people have less power. The way print and electronic media portray older people is unfair. In this case, seniors were not included in an advertising brochure. Ageism manifests itself in several ways. Ageism is present in the workplace. For example, they don't have many opportunities compared to workers younger than them. This includes not receiving training, pay or promotion. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a trial.