StrengthsA Colgate-Palmolive Co enjoys strong customer loyalty as it has become one of the most recognizable products across 6 continents. Customers from all over the world always prefer to use Colgate Palmolive Co. products because of their affordability, quality and innovation. Colgate-Palmolive Co is recognized as a leader in the sale of oral care products. In 1991, the company's sales surpassed the $6 billion level and made profits of $2.76 billion, giving them 43% of the global toothpaste market. In the world's largest market, the United States, the company dominates and maintains the number one position in toothbrush sales with 23% market share. Colgate-Palmolive's expansion into the international market is considered another strong point. The company introduced 275 new products worldwide and started production in China and Eastern Europe, becoming one of the leading companies with exceptional financial stability in the 21st century. International sales reached 64% of total sales and 67% of the company's total profits. The Research and Development department has 170 professional employees worldwide. Their innovative approach to the market has led them to a leading position in the international market. Weaknesses As innovation in the company keeps growing and the market always expects something new, it becomes difficult for the company to come up with new ideas. . The company definitely needs new ideas and a fresh mind. However, the company's constant product innovation reduces their ability to make more profit from new products, as this would immediately move the product from the "Star" level to a cash cow. Therefore, a company must present its innovations middle of paper......across all industries, oral care technology has advanced immensely since its inception. The introduction of the nylon-bristled toothbrush in 1938 represents one of the industry's last quantum improvements, but it is not the last. The introduction of electronic toothbrushes and water picks threatens the market share of traditional oral care products. One of the factors causing buyers' bargaining power to increase is when switching costs for buyers are low. Even if Colgate-Palmolive called Precision the most expensive toothbrush on the market, it would still be a relatively inexpensive product compared to many other everyday purchases. As a result, consumers can switch from one brand to another without giving much thought to their decision. To resist this threat, Colgate-Palmolive can position its product as a premium toothbrush that buyers cannot afford to live without...