According to Ratan Tata he considered the company to be reputed, he acknowledged this fact but he did not believe that it had a brand name, there was a difference between the two and Ratan was studying the factors that would make the Tata group a brand. He continued and experimented with different methods, a notable example would be the group's growing involvement with Indian youth. As a result, Tata is now perceived by young people as an innovative, dynamic and forward-looking company, which would not have been the case. the 20 year case