Dunkin' Donuts: It's Time to Make a Change1. The environmental forces affecting Dunkin Donuts are:Socio-cultural - Due to the many cultures present in Dunkin' Donuts' target market, the company as a whole must be constantly evolving in order to keep pace with its consumers. Dunkin Donuts must keep in mind the age, income, occupation, and most importantly, lifestyle of its customers if they want to succeed in such a competitive market. To address this problem, the company implemented several changes aimed at retaining and attracting new customers. Many restaurants are turning to centralized kitchens to maximize space and reduce costs, thereby reducing product costs, saving money for the customer. The restaurant chain also tailors many of its stores to the lifestyles of many of its customers. Thanks to the renovations, guests can relax on comfortable sofas and armchairs while watching the daily news on TV at any time of the day. This notable addition will attract those looking to relax as well as retain customers who are more interested in a grab-and-go style system. Economical - In order to attract and retain customers, Dunkin' Donuts must continually pay close attention to the economic situation in this country and all other countries in which their stores are located. Because many Americans find themselves in a situation where money is tight and sometimes scarce, Dunkin Donuts must develop a strategy in which the customer's money can go as far as possible. By offering coffee, baked goods, and a wide range of specialty products at relatively lower prices than most of its competitors, Dunkin' Donuts is able to access a broad consumer base. With the addition of their...... middle of paper...... manufacturing towns. Not only would these kitchens benefit Dunkin' Donuts, but they would also create investment in urban centers and create a number of manufacturing jobs as well. Although they could be an overall benefit to the company, centralized kitchens could harm Dunkin' Donuts' reputation. in the eyes of some of its customers. When purchasing food from a restaurant such as Dunkin' Donuts, many people expect their donuts and muffins to be made fresh in the same place where they are sold. With centralized kitchens, Dunkin' Donuts runs the risk of falling behind on deliveries, and therefore potentially delivering food to stores that are not at their peak freshness. Customers may also think their food is frozen before being served, which could also harm Dunkin' Donuts' reputation for selling and producing only the freshest food..