Digital Marketing StrategyA marketing funnel - For retail to be successful, it would be necessary to have a marketing funnel effective marketing. A marketing funnel is defined as the mapping of a customer's journey from the time the customer has no knowledge of the business to the time they become a lead, and then they implement initiatives that would encourage going through the funnel. Various measures such as lead magnets, offers, and calls to action can be effective for a marketing funnel (Chaffey 41). Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original EssayAwareness is an element of a marketing funnel that lets a customer know about the company and its services or products. There is a need to recruit more people into the business, which indicates that the business owner should work hard to raise awareness of the business. Potential customers may be looking for a particular product or service, but they also visited the new website for a reason. Various strategies such as a lead magnet or call to action can be used to offer the customer a valuable resource with links to the company's products. The company may also request valuable information from customers, such as their email address and cell phone contacts. This is an opportunity to learn more about the customer and why they are visiting the company’s website (Chaffey 42). It is necessary to generate interest among customers and employees who have expressed interest in the company. Business owners may struggle to find talented people to take their business to the next level. After giving direction to the business, it is then important to provide those who have expressed interest in the business with additional information on specific needs. Giving additional information can help the right people take the business to the next level. Showing prospects that the company can take time to get to know them and have something specific to their needs would be a sign of commitment to the needs and wants of customers and employees. By providing prospects with relevant information about the products they need, one should create the desire to obtain what can meet their needs. It would be important to invite prospects to consult via emails or calls to action. It is necessary to inform prospects of articles that might interest them. Showing customers what they need and why the product would meet their needs is beneficial to the business because many customers would choose to use the website because of how the business meets customer needs. customers. The final stage of the marketing funnel is the action stage. This is the next step towards purchasing a product from the website that the business owner intends to launch. The step is to turn a potential customer into a lead. During this stage, it would be important to discuss topics such as price, payment procedure and other aspects of the product that may be relevant to the buyer. An effective marketing funnel could also turn prospects into repeat buyers; thus it would help in building a customer base for the company which intends to increase its business. Digital marketing mix of tactical activities that can be implemented to.