INTRODUCTIONIn this assignment, the author has broken down in detail the behavior of consumer buyers and organizations in the concept of marketing analysis on the basis of the existing theory. The subject will analyze the concept of buyer behavior of consumers and organizations. using some examples from the securities sector. Consumer Buying Behavior According to Armstrong and Kotler (2013), consumer buying behavior means that the consumer's purchase transaction for their final good and service for their loved ones and personal household is used for consumption , consumers combine together to build a consumer market. It is the consumers who eat the final products; goods and services produced by manufacturing and distributed by a supplier according to Armstrong and Kotler (2013). Consumers around the world vary greatly in age; capital, educational level and preferences, consumers are due to certain products which have influence on their choice, different types of food and services for their final needs and requirements. They buy what they want to buy, according to Jobber (2010). Organization buyer behavior refers to the purchasing process that the organization uses to purchase raw materials, goods and services to manufacture them in order to finish the goods and services as final products, for their consumers and suppliers in the market. When it comes to purchasing doe raw materials, the final decision should come from the purchasing managers of the organization. They will determine the type of products they want to purchase. For example, if an organization wants to purchase an office printer from the UK market. Many factors are taken into account. It is very urgent to buy it, for what purpose should they...... middle of paper ......stomer they will have to spend their income to buy these items. The most attractive ways for businesses to achieve good sales is to have a good marketer. According to a study conducted by (Mintel 2010), one of the best business sales companies in the UK, known as Comets, has achieved excellent sales and its profits have increased steadily since 2003. /04. But they fell by 4.7% until 2008/09. Comets work directly under their plc group. AsWorks cited Armstrong, G. and P. Kotler (2013). Marketing: An Introduction, Pearson. jobber, D. (2010). Principles and Practice of Marketing, McGraw-Hill.Solomon, MR (2002). Consumer Behavior: Buying, Having and Being, Prentice Hall http://www.sykronix.com/tsoc/courses/sales/sls_org.htm Doyle, P. and P. Stern (2006). Marketing management and strategy, Financial Times/Prentice Hall.UK Comet coatwww.comet.co.uk