The cultural challenges of doing business in the Czech RepublicSteve Kafka, a Czech American and franchisor of Chicago Style Pizza, has decided to expand his business in the Czech Republic. He knows it's a risky decision; when he became a franchiser, he had to overcome a lot of difficulties. Steve anticipates that he will face some of these challenges again at his new location in Prague, Czech Republic. Although he was born in the United States, he has family and friends in the Czech Republic, speaks Czech fluently, and has visited his home country several times. In other words, he knows the people and the culture. Or does he? The analysis will study how Steve can study and compare the United States with the Czech Republic regarding culture, businesses, and pizza price elasticity. Through Professor Hofstede's studies, Steve will be able to understand them better and make smarter business decisions that will set him up for success. The Czech Republic is a country located in the middle of Poland, Germany, Austria and Slovakia. It is an economically moderately free nation, but over the past two decades it has developed positive economic reforms (Czech Republic, 2008). Businesses and investors are attracted by "a strong and growing economy, fair and stable conditions, a skilled workforce and the low cost of doing business (Czech Republic, 2008)", to name a few -uns. This was an ideal choice for Steve as he had the opportunity to learn the culture. Of course, Steve would have learned that foods like pizza are popular in Czech, so it's not like it's something new to them (Culture Grams, 2008). Czech culture does not seem foreign to the United States. In fact, they are not very different at all. Some of their cuisines may, however, have slight variations; they still like to eat quick roadside snacks, like many in the United States (Culture Grams, 2008). Understanding the business aspect and culture of the country can help in better understanding how the business should enter the business. and how the business should operate and be viewed by community members. According to Professor Hofstede, “culture is more often a source of conflict than of synergies »..