Sturm, Ruger, & Company is engaged in the design, manufacture, and sale of small arms in the United States (NAICS: 332994). There are approximately 400 small arms manufactured in the United States. Ruger's closest publicly traded rival is Smith & Wesson Holding Company. Other private competitors include Remington Arms, Browning Arms Company, OF Mossberg & Sons, Marlin Firearms and Colt's Manufacturing Company. Sturm, Ruger & Company produces pistols, revolvers, rifles and shotguns. Sturm, Ruger & Company produces revolvers, pistols, rifles and shotguns. The company was founded in Southport, Connecticut in 1949 by Alexander McCormick Sturm and William B. Ruger. In 1969, Sturm, Ruger & Company was incorporated under the laws of the State of Delaware. It joined the New York Stock Exchange in 1990. The company's offices are located in Southport, Connecticut, with manufacturing facilities in Newport, New Hampshire, Prescott, Arizona and Mayodan, Carolina. North, all detained. The Mayodan, North Carolina, facility was recently purchased and will begin operating in 2014. The company also leases a facility in Enfield, Connecticut. The new facility is expected to employ approximately 470 people. Ruger plans to invest $4.25 million to improve the facility, and the company plans to spend about $21.5 million over the next five years on equipment and machinery. Mayodan and Rockingham County in which Mayodan is located offered up to $14 million in incentives to Ruger. The Mayodan facility was purchased to help reduce high levels of backlogs. Sturm, Ruger & Company sales increased 79%. During this project, shares of Sturm, Ruger & Company rose. Tracking of the stock began on September 6, 2013, with the company's stock price recorded at $54.03. The final price was recorded on November 4, 2013 at $70.75. Ruger's three biggest gains occurred on September 11, September 19, and November 1, with gains of $4.09, $3.44, and $3.96 respectively. The company's largest losses occurred on September 16, September 27, and October 25, with losses of $1.00, $1.02, and $4.97, respectively. September 11 is the anniversary of the terrorist attacks of 2001 and 2012. On September 19, the CEO of Starbucks, in an open letter to customers asking them to leave their guns at home when they go to the coffee shop, and markets Financial investors awaited the Federal Reserve's announcement on the continuation of monthly asset purchases.