Inconsistent Shoe Quality from Nike IncGeneral CommentsDue to the continued number of complaints we have been receiving each week since the new Jordan shoe line was released on November 1, 2008, we can 'I can't help but worry. Nike is currently the largest and most respected sportswear company in the world, but we risk losing our respectable reputation if we don't fix this problem. Over the past few years, our revenues have grown on average about 8% per year; but recently, in the past 5 years, our revenue growth has slowed down and our competitors' revenue has increased significantly, earning more dividends from the market. With slower projected growth, we cannot afford to lose any more of our business to our competitors. Therefore, immediate action must be taken to resolve this issue in order to maintain our reputation of being the best and at the top of the industry. Mission Statement At Nike, we are here to serve our customers and the community. We have been considered the best in the industry and we hope to continue to maintain this position by providing the best to our customers. The purpose of this report is to investigate complaints we have received regarding inconsistent shoe quality from Nike Inc. and to find solutions and recommendations to resolve this issue. This report addresses the root cause of the problem, the implications resulting from the problem, and the recommended course of action that our investigation team concluded upon. This report has been written in a manner to guide the reader through the problem, highlight the resulting implications, and recommend a solution to the problem. Background Nike Inc. was founded in 1964 by track athlete Phil Knight and his coach Bill Bowerman. The company started as a distributor for a Japanese shoe manufacturer called Onitsuka Tiger. Nike began selling its products to the Bowermans Dodge Caravan coach at sporting events such as track and field competitions or football matches. With the support of top NCAA athletes from the Oregon area who wore Nike shoes, the shoes became very popular and in 1966 the company became independent and opened its own retail store in Portland, W. 'Oregon. During the 1970s, the company's revenues grew rapidly and soon professional athletes were endorsing their products. With all the success and mainstream recognition, Nike Inc. grew into the Fortune 500 company it is today. The problem of inconsistent shoe quality from Nike Inc..