Internet Protocol Television (IPTV), the convergence services of television and the Internet, is growing rapidly around the world. Many digital media telecommunications service providers around the world are moving towards triple play offerings by combining voice, video and high-speed data services. IP-based technology is used by the majority of service providers to support these video services, commonly known as IPTV services. The diffusion of new technologies results from a series of individual decisions to start using the new technology, which are often the result of a comparison between the uncertain benefits of it and the uncertain cost of its adoption. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get the original essayUnderstanding the factors affecting user choice is essential both for researchers studying diffusion factors and for players in this industry nascent. In this article, we have defined some measures to determine the reasons why. Hammervold and Solberg (2009), by asking women and men separately about different sports and their willingness to subscribe, realized that football fans were more motivated to pay to watch television. sports than were fans of other sports. This trend was confirmed by frequency tables as well as logistic regression analysis. They showed that the difference particularly applied to those who were extremely interested. Sixty percent of men who considered themselves extremely interested in football were willing to pay. Chae and Chang (2010) analyzed “preference for specific TV content” and “satisfaction with previous media use” and realized that the higher viewers' preference for specific content. type of television programs and showed that viewers who attach great importance to entertainment television programs, children's television programs or educational television programs are very willing to subscribe to IPTV which offers a bundled service of this particular type of television programs, but viewers who perceive great importance for television cultural programs are not very willing to subscribe to the IPTV service of television cultural programs. They also showed that the higher the usage intention of viewers for the bundled service of entertainment, children's, cultural or educational IPTV programs. , the higher the price they estimate for their own bouquet of IPTV programs will be. On the other hand, viewers who are dissatisfied with the entertainment, children's, educational or cultural television programs offered by their service providers are reluctant to subscribe to IPTV which offers a television program service specific. Dover and Murthi (2006) by analyzing “billing frequency” and “usage”, we realized that as the customer pays a higher upfront price per month, the risk of leaving decreases. They explained this result by the fact that customers who value the service more are more willing to pay a higher price. This result is also consistent with previous research by Reichheld (1993) which showed that customers paying full price tend to be more loyal than customers purchasing at a discount. Lin and Shu-Chuan (2006) stated that once there are more members in the family, the possibility of subscribing to IPTV will be higher and when the.