Advertising and the Media are Too White“Based on national demographics, 9.6% of advertising executives and professionals are expected to be African American. The actual percentage in 2008 was 5.3%, which represents a difference of 7,200 managerial jobs” (Carter 2). The media is too white; The ad shows a lot of racism. The ads are primarily aimed at white people since most of them only show white people. Advertising and media are too white because the percentages of races other than white are low, society prefers light skin to dark skin, and agencies eliminate candidates of color first. The percentages of races other than white are low. “If you think about it, the racial proportions in advertising are similar to what we have in the United States: about 64.7% white, 16% Hispanic, 12% black, 4.5% Asian and 1.5% Native American” (Howell 1 ). As the previous quote shows, this confirms that the percentages of other races are much lower than the percentage of white people working in advertising. It should be this way, the media should influence being multiracial. Howell, Llewellyn D. concedes that: “there are racial preferences that range from dark to light” (Howell 2). There are preferences in races that should be allowed. Why should white be better than dark? Dark people are seen less on television; when seen, they convey an urban image of themselves or show how rare blacks are among whites. For example, on some TV shows you see four white couples and one black couple. And the black couple is most of the time the one with the most children and the least money. Carter, Kelly E. states that: “Racial discrimination in advertising is 38 percent worse than in the nation's labor market as a whole” (Carter 1). It's amazing how the media can be so racist middle of paper...... color the candidates first. Discrimination should not be allowed in the media. Media is viewed by all races, which means all races should be allowed to participate and should not be denied the opportunity to color their skin. Skin color should not impact whether you get hired or not, it should be your effort, color should not be something that stops anyone from being happy. Works Cited Shimo, Alexandra. “The quest for a lighter shade of pale.” (2008): n.pag. Database. April 8, 2014. .White, Jack E. “Racism in Advertising?.” » (1999): n.pag. Database. April 8, 2014. .Howell, Llewellyn D. “Black and Light TV Commercials.” (2012): n.pag. Database. April 8, 2014. .Carter, Kelly. “Resistance to changing the status quo.” (2009): n.pag. Database. April 8 2014. .