Summary The Australian fashion industry has progressed significantly over the past 50 years, driven by changes in style and technological advancements. The underlying system has remained the same within the fashion industry, despite all the changes. This fashion system, consisting of the components of the internal system within the fashion industry and the factors that affect them, forms the basis of the fashion industry guidelines. The Australian fashion industry has developed its individual identity over the past 20 years, before which it has adapted looks that have evolved primarily from Europe. The Australian fashion industry is mass market based, with a few mid-sized and diffusion brands, and very few ready-to-wear brands and high fashion houses. structured around physical and online sales, and promotion is mainly through television, magazines and word of mouth. As online shopping continues to become more popular and regularly used, fashion boutiques will continue to decline in number. The seasons, and time of year, affect the Australian fashion industry because we are out of sync with the world's major fashion capitals, New York, Paris, Milan and London. Factors that affect the fashion system include culture, location, environmental awareness and government. Internal components of the system that are affected include creators, manufacturing process, sourcing, and retail. The Australian fashion industry is smaller than major fashion industries around the world, yet it has the same goals and underlying systems. The main difference between them, however, is the government funding that the Australian fashion industry does not receive, risking being useless and wasted. Conclusion The Australian fashion industry, as small as it is compared to global markets such as New York and Paris, is functioning well with great success for the goals it has attempted to achieve. Australia acts as a support network for other global fashion markets. We learn and gain influence and inspiration from capitals such as Paris on which to base our trends and fashion, following the global fashion system. Many global fashion markets, including the Australian fashion industry, have great credibility in their sector, some more than others. This credibility and value placed on the fashion industry by consumers themselves determines the success of the industry as purchases with the customer, and changes in trends and styles are what maintains the industry in motion. The fashion industry would not exist without changes and developments.